Rubix Communities: We are building a civilization, not a business.


Think about a superpower. It gives someone the ability to go beyond what we currently think is possible.

At Rubix, we want to build an application, or in fact an ecosystem that does this for the community. Starting in your local neighbourhood and going from there. Across the globe like a giant, human jigsaw puzzle.

Between these people, Rubix is a place where microtasks flourish. Starting from small low friction efforts, up to enabling some of the core services seen in the gig economy but with Web3 and community members at the helm steering it in the right direction.

We want each person on Rubix to be better off by using it. But importantly we also want it to transform the lives of many, one contribution or task at a time.

This will be done because of a superpower that is just emerging.

Why are we building a ‘Contribute to Earn (C2E) Platform’?

Let’s talk about Big Tech.

Businesses paid Meta (the parent company of Facebook and Instagram) $115b in 2021. The users of Facebook and Instagram received none of it.

What if even just a small proportion of this amount could go back to the users whose attention was grabbed, used and exploited to make that revenue?

Our time is valuable. Our attention is valuable. Even if we could just take a small slice and give it back to the users that would be a material impact. Hundreds of millions of dollars of impact. Back to the users.

That’s right. Just 0.20% of Meta’s revenue is hundreds… of… millions…

It’s not just Meta. There are plenty of shareholder-focussed businesses that follow this model. Yelp ($1b annual revenue for crowd-sourced reviews), Trustpilot ($121m. annual revenue for crowd-sourced reviews) are a couple more. Google puts ads everywhere to do the same thing — that is, taking the user’s attention and charging for it.

They’re not only charging businesses for ad placements, they’re also charging users to not view ads! So how much are they making from us?

Business to consumer advertising is the first target for Rubix. We are providing an alternative for local businesses that care about their customers and local communities. We want our businesses to give more back to their customers, and we believe that both parties will benefit more because of it.

Businesses want sustainable, loyal engagement from their communities. The current ‘pay for impressions’ model doesn’t solve this. The middleware in these cases holds on to user data, reselling it to businesses over and over again (marginal profit of 100%).

Web 2.0 Businesses are disadvantaged by design.

How would Meta shareholders feel if Zuck got up on stage tomorrow and announced that 70% of their Revenue is now going to go straight back to the users on their platforms?

As one of their circa 3b users I wouldn’t mind the money in my bank account. I could have a nice meal, paid for by my less than great social media habits which comprise of my children and pets. But alas, the cash hasn’t come. No Facebook-sponsored Honest Burger ( for me.

Web 2.0 businesses have competing needs. The community often loses out to the ultimate beneficiary, the Shareholders. Shareholders need LTV, ROE and customer lock-in to maintain their share price multiples.

In Web 3.0, the shareholders and community are the same.

How does Web 3.0 change the game?

Web 3.0 is amazing at engaging and aligning communities towards a shared vision. It aligns user incentives the success of a product or platform, using tokens as a reward. This quasi-ownership is powerful.

As a user of a Web 3.0 platform I can see founders and close team members engaging with users via community tools like Discord. I can see (through token performance/holders) how many people are participating and engaging with the vision.

I have more information by design and can participate (generally with the rise of DAOs and type voting tools) in the direction the product or platform may take.

It’s a far cry from the quarterly reporting cycles that traditional stocks operate on, which focus on what the shareholders want to hear within pre-defined requirements, but do not reflect community sentiment or engagement.

This change in model is significant. It’s all about the user, at both a product level and at a communications level.

The Superpower is People.

We like to think that Rubix will increase a user’s capacity to earn, using their downtime (or active time in some cases) to complete micro-tasks, or participate in larger projects that can create real change. We think that we can give a little bit of Marvel magic to our users.

This will be done needing just a phone to participate. With such low barriers to entry we can reach across previously untapped communities with opportunities to earn through contributions to the people, businesses and brands around them.

What we do realise however, is that despite what cool stuff we build, how we bring more income to a community, the superpower isn’t us.

The superpower that will really change the world is the people within it. And specifically, for us, the superpower that matters is the people we bring on to share this journey.

Communities, acting together as one, can truly be Superheroes.

If you want to join us on our mission to build a global earning network. Reach out to one of us personally via LinkedIn below, or email at

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As we are designing our protocol and platform for Rubix and NFT Engage, we are standing in front of architectural decisions that many other projects deal with. We are still early and so, as with any cutting edge technology, we are all reinventing each others' wheels and design the same things over and over.


Do you know what the most played and most controversial game of our lives is? I believe it is "The Money Game" and I don't mean Monopoly. Our wealth is the largest global leaderboard. We all are playing - some more succesfully, some less. Few have a good headstart when they join, many are basically disqualified at the beginning.


Whenever I open my "real life" Twitter account, there is someone hating on web3 and NFTs - why should I buy ugly monkey pictures? Why is a QR code as a conference ticket not enough? Why would anyone care if some number is stored on blockchain over a database in the cloud?